The Social Media Content Manager and Schedule is designed to give authors one convenient place to plan, create, manage and store copy, graphics, or other digital assets to be posted on every social media platform. With a multitude of platforms and post requirements, social media can quickly become overwhelming. However, communicating with our followers on a regular basis is essential to our success. This base template helps us take control of our social media planning and workflow, allowing us to stay organized and productive when it comes to content.
Within this base, we’ll create posts for Facebook, Instagram, Tiktok, Twitter, Pinterest, Goodreads, Tumblr, or future platforms. We’ll plan and store post copy, graphics, and links along with other important details like workflow tasks, status, and intended post date to keep us and our team accountable.
In addition to providing a place to plan, store, and manage digital assets and social media workflow, this base also includes a newsletter and blog content table as well as tables for podcast content, scheduling, and guest management.
In terms of taking control of our outreach and how we communicate with our audience, this base allows us to keep our heads above water and keeps our social media workflow organized and efficient. This post’s focus is specifically related to the Social Media table within this base.
The Social Media Content Manager and Schedule table is broken up into groups of views. The first group of views is the All Platforms group, in which we can create and manage our posts and digital assets. In addition, each platform has its own view, making creating and managing our content more streamlined.
Within the All Platforms view we can group first by series or title, then related content or post function. This allows us to quickly find previous, current, or upcoming posts to ensure each is unique and engaging.
In terms of information to add to our posts, we have fields set up for post type, which allows us to further define our posts and what they’re for, the intended social media channels—which will be used to sort your posts into channel-specific views—and the intended post date and time. We’re also able to upload graphics, video, or audio, in addition to post copy, teasers, excerpts, or review quotes to our posts. Finally, we’re able to track and manage our workflow process to ensure we’re posting in a timely manner.
We can build our posts in the All Platform view or in a channel-specific grid view, depending on personal preference. After we’ve built our posts we have several more helpful view types in the All Platforms section.
There are two schedule views. First, by year, then month, which shows us our post-plan in a list format, sorted by date. There is also a schedule view by series or type, which can be sorted by date as well, making supporting releases or featured backlists easier. The calendar view presents the same information, shown by year, then month as well.
The Post Progress Tracker view allows us to see which posts need to be started, are being worked on, and which are ready to post. This keeps us and our team current and new content flowing.
Last we have the Post Gallery view which we use to scroll through our archived social media posts for each channel, as well as gain inspiration for new posts.Each social media channel has a grid view, calendar, post progress tracker, and post gallery views as well.
Check-in with us next week for the next installment of the Social Media Content Manager and Schedule overviewwhere we’ll focus will be on newsletters, blogs, podcasts, Clubhouse, and guest pipelines.
As always, if you have questions, please reach out to us via our website. Also, check out our social media and sign up for our newsletter. Keep on the lookout for future blog posts here.
Have a good one—and get writing!
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