In addition to being a great place to store, plan, and organize social media content, the Social Media Content Manager and Schedule also contains our Newsletter and Blog content manager, a Podcast and Clubhouse content manager, and a digital content guest pipeline to use to manage the process of finding and recruiting guests for your podcast, Clubhouse, YouTube, or other digital media.
Paired with the Social Media Content Manager table this base is a powerful tool in which we keep all of our digital media and outreach materials so that all of our content is in one place—easily accessible, easy to duplicate, and most importantly easy and fast to find—so no time is wasted when it comes to delivering content to our audiences. Having a well-thought-out and consistent social media and digital content presence is essential to being a successful independent author! A well-engaged follower is a well-engaged reader! The Social Media Content Manager base allows us to take complete control of our social media organizational process and saves us a ton of time so we can get back to writing!
The Newsletter and Blog table is designed to give us a place to plan, write, edit, format, and add digital assets for our newsletter or blog posts. Just like the Social Media Content Manager, we’ll create records that serve as either our newsletter or blog body. We’ll tag them with the month and year we intend the blog to post or the newsletter to release, label the content type, whether we’re adding images, filler, or if it’s a full post.
We’ll give the post or newsletter a final live date to guide our workflow and make sure we’re not missing anything by updating the workflow status of our piece of content. In addition, we have fields set up to brainstorm topics, write the body of our newsletter or blog post, add experts, teasers, or review quotes, as well as backlist features, or upcoming new releases.
Finally, we have fields set to add important announcements or links to our content and upload the graphics, videos, or any other digital content. In addition to the grid view, this table has a calendar view so we can visually see our deadlines for each blog post or newsletter, and more easily build a workflow task list around our deadlines.
In addition, there is a progress view to serve as a place for us to ensure all deadlines are met.
The Podcast and Clubhouse table is designed to give us a place to brainstorm, plan our podcast content and future episode topics, as well as a place to store full recordings for editing and final upload.
Like the Newsletter and Blog table, we’ll create records that will serve as a podcast or Clubhouse episodes, we’ll tag them with the month and year they’ll air, define what type of content the episode is, further define the content whether it’s an interview or Q&A, and make sure our workflow is on track by labeling and updating the status.
We can then outline the episode from start to finish, including announcements, record the guest name and contact info if necessary, and finally add links, and other pertinent information.
There are three fields set up as upload fields for prerecorded audio whether it’s the unedited version of the episode or the final cut.
Next, we’ll add the show notes and deadlines. Again like the Newsletter and Blog table, this table also has a calendar view and a progress tracker to ensure all workflow tasks are completed on time and our episodes meet release target dates.
In terms of managing the process of producing a podcast or Clubhouse episode, this base makes the nitty-gritty easy and offers a great place where all of the important information is all in one place.
The Guest Pipeline is designed to keep and store pertinent guest information for collaborative content.
We can track correspondence with potential guests and notate how far along they are in the production process. Each record in this table reflects booked or potential guests. Once a record is created, we’ll tag it with whether we’re booking a podcast or Clubhouse episode. We’ll define the level of correspondence we’ve had with the guest—whether we’ve merely initiated contact, building rapport, or they’ve committed to collaborating with us.
From there we’ll list guest expertise or potential topics of discussion, relevant articles, books, or podcasts they’ve appeared on, links to their work, and contact and social media information. In addition, we can upload a headshot of the individual or a company logo if relevant.
In addition, we’ll update the progress of our guest pipeline, whether we’re scouting a guest or conducting research. This will help us keep guests we’re developing at the forefront of our minds. Finally, we can rate the guest to determine how often we’d like to book them in the future.
In addition to the grid view, this table also has a calendar view and progress tracker so that we can manage our deadlines for content creation and track guest appearance status.
As always, if you have questions, please reach out to us via our website. Also, check out our social media and sign up for our newsletter. Keep on the lookout for future blog posts here.
Have a good one—and get writing!
Virtual Grand Opening Sale!!! 30% off Airtable Base Templates and Packages!